Powering in the New Decade at the Duracell Smart Power Lab in New York City’s Times Square
For the second year in a row, New Yorkers and tourists alike will have the chance to literally help power the 2010 numerals by pedaling a Power Rover in the Duracell Smart Power Lab in Times Square. The rovers use rotary technology to capture human energy created from every push of the pedal. The energy is then converted into usable power and routed and stored at Duracell Battery Center, so it can be used light up the 2010 numerals as the New Year’s Eve Ball drops when the clock strikes midnight.
“When the world watches the New Year’s Ball drop and the numerals light up at midnight on January 1, our guests will be able to say they truly powered the start of a new decade,” said Rick June, Duracell vice president and general manager, North America. “The Smart Power Lab is just one example of how Duracell delivers innovative, efficient and reliable ways to power important moments today and for decades to come.” » Read more


Los Angeles-based fans of the Chevrolet Volt will be pleased to learn the highly anticipated extended-range electric vehicle is in Tinseltown for a few spins around the City of Angels and a whirlwind tour of activities leading up to the 2009 Los Angeles Auto Show. The Volt will be popping up all over town, mingling with the stars and generally showing off to consumers and media alike. The Volt even visited a local middle school for what could possibly be the world’s largest show-and-tell.
An estimated 250 million registered vehicles drive more than 6 billion miles on America’s roadways, every day: how cool would it be if companies could generate electricity every time one of those vehicles pulled into their parking lot or rolled through their drive-up convenience window?
Designed as a roadway-based system for installation where vehicles are already required to decelerate or stop, MotionPower technology assists vehicles in slowing down, and in the process of doing so, captures the slowing vehicles’ motion (kinetic) energy before it is lost as brake heat, and creatively converts that energy into clean, ‘green’ electricity.
Hydrogen:
Electric: 