Nike Gets Naked with Supernatural Video Campaign

Join the folks participating in Nike’s special “Supernatural” training program at Bear Butte Running Camp — with bare butts. And yes, you do get to see them.

“It’s more than just a high-altitutde training camp. It’s about natural running. Or as we like to call it: super natural running,” explains nude camp director Dave Olds, a real-life running coach from Los Angeles. The  commercial also includes real-life Nike endorsers Lauren Fleshman, Nick Symmonds, and Kara and Adam Goucher.

The camp’s philosophy is clear:
“At Bear Butte Running Camp, we take a less-is-more approach to training. We strip away the boundaries and comforts of modern society in order to embrace the inherent benefits of natural running, and use those benefits to become faster, stronger, better athletes….

To enhance personal and athletic growth, campers must be willing to shed, at least while at Bear Butte, urban conveniences not found in the great outdoors (i.e., cellphones, television, mp3 players, shorts).”

The two-minute video is intended to promote the Nike Free 5.0  running shoe. Find out more at http://insidenikerunning.nike.com

Tags: Celebrities, Just For Fun!, Resorts and Travel, Video, YouTube